The Red Ribbon Social Media Campaign in Eastern Europe and Central Asia (EECA) is part of the worldwide movement to fight HIV/AIDS (UNAIDS), and helps bring the public, media, and entertainment industries together to confront the spread of HIV/AIDS.
Red Ribbon attracts all concerned people to participate in informational events in order to increase tolerance towards people living with HIV.
Since the launch of this social media campaign in 2010, we have hosted annual informational and community events that feature stars from the music, theater, film, and beauty industries, as well as community leaders as messengers and advocates for efforts to reduce the risk of HIV transmission.
MESSENGERS OF A RED RIBBON
Vladimir Pozner, Nikolay Drozdov, Tatiana Lazarev; Winner of the National Competition Miss Russia 2010, 2011 and 2013; Singers Valeria, Vera Brezhnev, Diana Gurzkaya, Julia Lasker, Albina Dzhanabaeva; As well as the ballet artist Nikolai Tsiskaridze, the actor Vladimir Kazantsev (ZAZA Napoli), Showmen Ivan Traore, Viktor Lobintsov and the musician John Forte.